For the past few months, I’ve been exploring one question:
Can AI really help us make good motion graphics?
Plenty of AI tools can already generate animation. Type a single prompt and you get a video that looks finished.
But after using them for a while, I found the real problem isn’t whether AI can make it. It’s this:
Once it’s made, can we still control it?
AI is great at generating, not always at editing
If you just want a video quickly, today’s AI is already remarkable.
But once you use it on a real project, the problems start to show.
For example:
“Bring this title in 0.5 seconds later.”
“This transition is too fast.”
“Switch to the other brand palette.”
“Don’t touch anything else. Only change this part.”
For conventional generative AI, these small changes often mean generating again.
And after regenerating, the rhythm, positions and motion you had already tuned may all change.
You only wanted to change one thing, and you end up making a whole new video.
That’s what got me thinking about Mografy.
What if animation were an editable system, not a generated result?
One day, while experimenting with p5.js, Canvas and web animation, it occurred to me:
What if motion graphics could work like building a web page?
Visuals, text, time, motion and rhythm would all have a clear structure.
AI would no longer just generate an MP4 for you. It would help you operate an animation system.
And so, little by little, Mografy was born.
Mografy breaks animation into scenes, time, parameters and components.
You can let AI such as Claude Code or Codex build the animation first, then check the result in a live preview.
If something isn’t right, change just that part.
No need to regenerate the whole video for one word, one colour or half a second of timing.
The role I want AI to play here isn’t a black-box video generator, but:
A collaborator that can actually do motion design with you.
Who is Mografy for?
Mografy isn’t trying to replace After Effects, or professional motion designers.
I’d rather it gave people who have always been far from motion graphics an easier way to start.
Designers
Many UI/UX, brand and visual designers already have a strong eye for layout and design, but aren’t necessarily fluent in After Effects.
Mografy wants designers to use the design thinking they already have, together with AI, to turn static designs into motion.
Indie developers
Once you’ve built a product, the next question is usually:
“How do I introduce it?”
Product updates, launch videos, feature demos and social clips all need content.
But not every indie developer has the budget for an animation team.
Mografy lets developers make product animations straight from their own screenshots, logos, copy and UI.
Content creators and marketers
Most of the time, we’re not making a cinema-grade animation.
We might just want a product shot, an article or an event announcement to become motion with some rhythm.
Rather than editing from scratch every time, Mografy aims to offer a way of making things you can reuse, change and extend.
People who want to learn motion graphics
Motion graphics has never had a low barrier to entry.
Software, timelines, keyframes, the graph editor, expressions…
Many people are scared off by the tools before they ever start animating.
I hope Mografy can offer another way in:
First understand how things move on screen, then gradually learn the principles behind the animation.
You can start by describing it to AI:
“Slide the title in from below.”
“Show the three cards one after another.”
“Finally, scale the logo up and fade it in.”
Then watch the result to see timing, easing, stagger and how the animation is structured.
AI can lower the barrier to operating the tools, but the judgement in motion design stays in human hands.
What I really want to solve
What Mografy most wants to solve isn’t how to get AI to make animation.
It’s this:
How to keep AI-made animation understandable, controllable and editable by people.
Generating is fast.
But real creative work usually happens in what comes after:
“A little slower.”
“Don’t move this.”
“This timing works better.”
“Only change this.”
I want Mografy to make these changes feel natural.
Let AI speed up the making, and leave the final decisions with the creator.
That’s why I started building Mografy.
New to Mografy? Set it up locally and try presentations with your own scene.
Set up Mografy